The Tin Cans is a new awards platform for promo creatives in the broadcast, marketing and advertising sectors. If you work in the industry, want to work in the induSTry, or just have a brilliant creative idea, then enter below.
Here are the rules:
Rule 1: There are no rules
Rule 2: No brands
Rule 3: No campaigns required
Rule 4: Make it count
AND THAT’S HOW IT’LL BE JUDGED.
It’s really straight forward. The five categories and their briefs are below. Click on the ‘Submit Your Entry’ button and it will take you through to our entry platform. Alternatively, there is an “Enter Here” button at the top and bottom of the website that you can also use if you’d prefer. This will take you to a URL that is outsider of the Tin Cans website, don’t worry, this is correct, we’ve been working with a third party platform called Zealous to provide our entry and voting mechanism and to give you and our judges a seamless experience.
In terms of your entry, we have no rules, but we would ask that you submit one of the following file formats: PNG, JPG, PDF or MP4, or provide us with a link to where your entry creative is available (WeTransfer/YouTube/Vimeo/iCloud etc). To be clear, we don’t expect you to create a full promo, or even half a promo. An idea written on a piece of paper, photographed and submitted is totally acceptable so don’t let that put you off. We want to see everything.
The most important thing is that you make your entry count. Do the best you can. In whatever format, and send it to us. It will get seen by some of the biggest and best in the broadcast and entertainment marketing industries.
Good luck
Entries OPen: 1st NOVEMber 2024
Entries Close: 31st DECEMber 2024
Judging STARTs: 1st FEBRuary 2025
Judging Closes: 28th FEBRuary 2025
Winner Announced: 10th MARCH 2025
This category is focused on how any brand could do a better job...
How do we demonstrate diversity without being gender/generation specific?...
There’s been some great adverts. Many of which have been copied...
Yes we’re socially much more aware, that’s not the point...
The power of a script can turn a good promo into a great campaign.
Dan Walsh is an award-winning marketing and communications specialist, who has worked across entertainment, culture and lifestyle...
He was Head of Communications at Sky before co-founding The Business Side, an award-winning consultancy, with his wife.
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Tom is an award winning creative having worked across broadcast and advertising. In the last few years has specialised in creating AI content and branding...
As the Creative Director at Tin Cans I have worked closely with Dan Walsh (director and founder) to create the branding behind this fantastic awards scheme. I leverage my exceptional skills in editing and a deep understanding of AI advancements to evaluate entries with a discerning eye. My recent projects, including AI-generated images for pitches, concept key art, and AI voiceovers for social media, showcase my dedication to innovation. I believe every project deserves a unique creative approach, and my commitment to excellence ensures standout results every time.
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Having worked at BMG with over 12 years
in the music industry working at an independent
and two major UK music publishers....
With a focus on new business, business development and creative production, I work across moving media. This includes work with TV broadcast, SVoD and AVoD platforms, advertising and music supervision agencies, licensing as well as commissioning both existing music and bespoke compositions for projects. During my time at BMG I have focused on their global partnerships like Netflix, Amazon and TikTok, as well as brokering new partnerships, with more on the horizon. Outside of work I love being outdoors, and you’ll probably find me climbing any rock face in site!
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I'm Megan, a passionate Creative & Licensing Manager at BMG working across Production Music and Sync. With a keen ear and deep understanding of our catalogue...
I'm highly skilled in music supervision, understanding client needs, and offering creative licensing solutions. My work has a specific focus on short form content, and I specialise in TV Promos, Advertising, Film Trailers, and Radio. At BMG, we always win on creative: This, coupled with my knack for nurturing strong client relationships, curating exceptional events, and implementing innovative marketing strategies, means I've contributed to significant growth within the UK team. I’ve been responsible for several exciting partnerships that broaden the definition of Production Music during my time at BMG, including partnering with Pride in London and having a presence at The Great Escape Festival. I also have a keen interest in production and have produced 4 albums for the BMGPM catalogue in the last year. Outside of work, I love going to gigs and festivals, vintage shopping, and reading a good book (preferably in the pub).
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With over a decade of experience in the Media industry, I proudly hold the position of Director, Creative and Licensing for Production Music at BMG...
...where I oversee a talented team focussing on TV and Film. My expertise lies in curating and licensing music that enhances visual storytelling and creates emotional connections with audiences. My extensive industry background has provided me with a profound understanding of music licensing, creative collaboration, and the art of elevating a scene or project through strategic music placement. I am committed to fostering strong relationships with composers, music supervisors, and industry professionals to ensure that BMG remains a leader in the field. Driven by my unwavering passion for music, I am committed to pushing boundaries, staying abreast of industry trends and technologies, and consistently delivering innovative and high-quality music solutions that exceed the expectations of our clients.
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London Film Studio is a cutting edge complex with
four large drive-in studios fully equipped to cater
for the film and photographic industry
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Sharon Wallace is a creative professional with a background in journalism and entrepreneurship.
As Head of Capital City College’s Creative Skills Academy—a GLA-backed initiative—she’s dedicated to equipping Londoners with industry-specific training and preparing them for careers in the creative sector. Known for her expertise in custom curriculum development, Sharon ensures her candidates stand out in this competitive field. Passionate about fostering diversity, she actively connects London communities with creative employers to help make the industry more inclusive.
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Charlie is Head of ITV Experiences, an in-house team that delivers a wide range of events and brand experiences for ITV, ITVX
and individual show titles.
Prior to this Charlie was Director of Global Film Production at the LEGO® Agency and led event and production teams at BBC Studios, where he began his career.
Charlie is a Board Trustee for ParaPride, an empowerment charity that advocates for the visibility, education and awareness of LGBTQ+ disabled people. He is also on the board of Promax UK as its Charity Challenge Director, working with charitable organisations and creative teams from UK broadcasters and streamers.
Paul started his career in music videos before moving across to 4Creative, Channel 4’s in-house agency, spending almost 10 years producing some award-winning work.
He was then head hunted by Discovery to head up its in-house production team and spent three years in Chiswick before moving across to Sky Creative where he is the head of advertising production
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Leigh is a Creative for A+E Networks, with over 12 years’ experience working in broadcast. Starting out versioning promos, he then moved onto cutting them himself.
Now he works on pitches for campaigns for Sky History, Crime + Investigation and Freeview channel Blaze, directing shoots for promos, digital original content and editing the results.
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Charles is an award-winning Creative Director and Entrepreneur who started his career working in global creative/advertising agencies, holding positions with both M&C Saatchi and DDB London...
His work has earned him a Cannes Titanium Lion, 2x Bronze Lions, a Clio and a D&AD design pencil. He subsequently moved into tech working for companies like Rolls Royce and most recently spending nine years running the Deutsche Bank Fintech Lab. He has a Fine Arts degree from College of Fine Arts, University of New South Wales, one of Australia’s most prestigious art school and a MBA from Imperial College London.
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With over 30 years of games industry experience, having worked on some of the world’s biggest games franchises. Member of BAFTA and Founder of Guildford.Games Festival.
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Louise is a creative leader with a proven track record of creating impactful brand and digital experiences and campaigns. Her diverse background spans multiple geographies and sectors...
Enabling her to develop powerful ideas that resonate with people and drive positive change. Previously, she has led creative teams at Imagination, Wolff Olins, and Gensler.
Aaron is currently the Chief Marketing & Growth Officer at AA-X, building next-generation connected-car ventures and brands for The AA and as a board advisor to creative and fashion businesses...
Previously CMO at Jaguar Land Rover backed THE OUT “the ultimate car rental service” according to GQ, Aaron held senior roles at globally awarded creative agencies Fallon, Mother, Wieden+Kennedy, Exposure and his own shop Common Industry.
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Olivia Browne is a multi-awarded marketing and communications specialist who has worked across a number of different sectors including gaming, retail and entertainment.
She is passionate about bringing together art and science through bold, culturally potent creative that drives action. A career highlight was leading on ad of the decade ‘Meet the Superhumans’ at Channel 4. Herself a winner of the IPA and Campaign's ‘Woman of the Future' award, Olivia is strong champion for women’s leadership and diversity. She recently launched a successful start-up, Skill Up, teaching skills for life to the next generation.
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